And what are smartphone and tablet owners doing while watching TV? Checking email. Email was the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often.

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The Pew research, reported by the organization’s Project for Excellence in Journalism, makes it clear that no single media outlet, or platform, will be the be-all, end-all for consumers. Some 64% of Americans rely on at least three sources per week for local news, while 15% rely on six sources, or more. Fully 45% could not designate a favorite local news source.

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The Census Bureau reported Tuesday that the nation’s poverty rate grew to 15.1% in 2010, an increase for the third year in a row, and that median household income declined in 2010. Pew Research Center reports have documented the impact of the Great Recession and shaky recovery on Americans’ wealth, work lives, personal finances and emotional well-being — finding, for example, that more than half of working Americans report a job-related hardship.

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We are all seeking a way to scale personal attention. The great promise of marketing automation is that it enables you to trigger messages based on a visitor’s actions on your site, ideally sending messages when they are most relevant rather than spam. But whether you are a B2B or B2C marketer, you can recognize that buyer-behavior is ever-changing. If marketing automation tools are to remain useful, they need to adapt and evolve as quickly as buyers do. There has already been much discussion about the next phase of marketing automation, and a lot of it has focused on the marketer’s needs (revenue performance management etc) here are a few things to consider from the customer’s perspective.

Very soon, we would have Social Broadcasting Media, where people would be able to select the feed they want to view, follow the character, share emotions live, bring in more viewer, dedicate scenes and the list goes endless, which now happens more on archives.

Are you hiring a Social Media Manager?  This post contains a Slidecast from Social Media Marketing Agency, Converse Digital that provides a great overview and framework. From figuring out what salary to pay, what skills are required, and where to look for this talent to just determining if the person is supplying real value or not… hiring social media managers is just harder than a “standard” hire in the marketing world and this deck will help you put together a plan. Deck contains both slides and sync’d audio.

View original source Hiring a Social Media Manager at HelpMyBrand.

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According to a survey of mobile users by Prosper Mobile Insights, 67% of a 348-person sample somewhat/strongly agree that location-based coupons on a mobile device are “convenient and useful.” 42.2% say they have already used a mobile coupon of some …

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Welcome to Mobile Retail News. … Mobile applications have especially paved the way in mobile marketing strategies, allowing brands to reach their audiences through branded apps and other in-app mobile advertising opportunities. … generation of interactive mobile technologies has recently entered the scene that allows us to link real world and digital experiences and communication, among them near field communication (NFC), quick response (QR) codes and …