According to a survey of mobile users by Prosper Mobile Insights, 67% of a 348-person sample somewhat/strongly agree that location-based coupons on a mobile device are "convenient and useful." 42.2% say they have already used a mobile coupon of some ...
Reference: Consumers Warm To Location-Based Coupons - Mediapost.com by Mark Walsh
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Welcome to Mobile Retail News. ... Mobile applications have especially paved the way in mobile marketing strategies, allowing brands to reach their audiences through branded apps and other in-app mobile advertising opportunities. ... generation of interactive mobile technologies has recently entered the scene that allows us to link real world and...
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Now, with the rise of smartphones, tablets and other advanced mobile devices, QR codes are becoming an integral part to businesses' mobile marketing strategies.
A few years ago, quick response codes weren't even a viable option as a marketing tool. Now, with the rise of smartphones, tablets and other advanced mobile devices, QR codes are...
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5 Reasons Why Every Brand Needs to Think About Mobile First
Mobile Marketing Watch
Superior Response Rates: According to an Opus Research report, mobile marketing/advertising is far superior to that of traditional online campaigns with response rates that are often twice to 10 times higher. In terms of ROI, that's a staggering number ...
Reference: 5 Reasons...
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