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Marketing Automation will Need to Evolve to Survive

October 11, 2011
Marketing Automation will Need to Evolve to Survive

We are all seeking a way to scale personal attention. The great promise of marketing automation is that it enables you to trigger messages based on a visitor’s actions on your site, ideally sending messages when they are most relevant rather than spam. But whether you are a B2B or B2C...
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The Future of Broadcast Media is Social

October 10, 2011
The Future of Broadcast Media is Social

The one minute Snapshot, from Infographics, in the above graphics is just a feeler to showcase, the competition which internet and user-generated content, is now giving to the entertainment industry. Very soon, we would have Social Broadcasting Media, where people would be able to select the feed they want to view, follow the character, share...
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The Care and Feeding of a Social Media Manager

October 9, 2011
The Care and Feeding of a Social Media Manager

Are you hiring a Social Media Manager?  This post contains a Slidecast from Social Media Marketing Agency, Converse Digital that provides a great overview and framework. From figuring out what salary to pay, what skills are required, and where to look for this talent to just determining if the person is supplying real value...
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Consumers Warm To Location-Based Coupons

October 7, 2011
Consumers Warm To Location-Based Coupons

According to a survey of mobile users by Prosper Mobile Insights, 67% of a 348-person sample somewhat/strongly agree that location-based coupons on a mobile device are "convenient and useful." 42.2% say they have already used a mobile coupon of some ... Reference: Consumers Warm To Location-Based Coupons - Mediapost.com by Mark Walsh
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Next Wave of Mobile Marketing

October 7, 2011
Next Wave of Mobile Marketing

Welcome to Mobile Retail News. ... Mobile applications have especially paved the way in mobile marketing strategies, allowing brands to reach their audiences through branded apps and other in-app mobile advertising opportunities. ... generation of interactive mobile technologies has recently entered the scene that allows us to link real world and...
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QR Codes Becoming Integral

October 7, 2011
QR Codes Becoming Integral

Now, with the rise of smartphones, tablets and other advanced mobile devices, QR codes are becoming an integral part to businesses' mobile marketing strategies. A few years ago, quick response codes weren't even a viable option as a marketing tool. Now, with the rise of smartphones, tablets and other advanced mobile devices, QR codes are...
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5 Reasons Why Every Brand Needs to Think About Mobile First – Mobile Marketing Watch

October 7, 2011
5 Reasons Why Every Brand Needs to Think About Mobile First – Mobile Marketing Watch

5 Reasons Why Every Brand Needs to Think About Mobile First Mobile Marketing Watch Superior Response Rates: According to an Opus Research report, mobile marketing/advertising is far superior to that of traditional online campaigns with response rates that are often twice to 10 times higher. In terms of ROI, that's a staggering number ... Reference: 5 Reasons...
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Hello world!

August 1, 2011

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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