Now, with the rise of smartphones, tablets and other advanced mobile devices, QR codes are becoming an integral part to businesses’ mobile marketing strategies.
A few years ago, quick response codes weren’t even a viable option as a marketing tool. Now, with the rise of smartphones, tablets and other advanced mobile devices, QR codes are becoming an integral part to businesses’ mobile marketing strategies.
According to a new report from comScore, more than 14 millionAmericans used their smartphones to scan QR codes or bar codes this June. Though QR codes were introduced nearly two decades ago, their utility has grown enormously in the last few years.
The study found that the majority of participants – 58 percent – scanned QR or bar codes at home, often in a printed newspaper or magazine. Many also scan codes at retail and grocery stores on product packaging, posters or flyers and storefronts.
